News

Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip +

July 09 2018, Toyota Canada - Sprint Marketing

Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip

We know that sometimes the best part of any journey is just getting there, which is why equipping yourself with the perfect accessories is essential when you’re planning a summer road trip. We’ve developed a list of the top ten you’ll need to kickstart your vacation and make sure you (and your car) arrive safely and in style! 1. Dash Camera Wish you’d captured that beautiful sunset for your Instagram feed? No sweat! Let your dash cam collect memories for you as you keep your hands on the wheel and focus on driving. Use the event recording... Read more

Toyota confirms this 986-hp supercar is heading for production +

June 20 2018, Autonet (Frédéric Mercier)- Driving (Nicholas Maronese)- Sprint Marketing

Toyota confirms this 986-hp supercar is heading for production

Gazoo Racing partnership points to more future sports car offerings, including new more-hardcore Supra Toyota this weekend confirmed its new 986-horsepower Gazoo Racing (GR) Super Sport Concept is already in development to enter production, and in fact is just the first of several sports cars the... Read more
All Season vs Summer Tires +

June 11 2018, Toyota Canada - Sprint Marketing

All Season vs Summer Tires

For thousands of Canadian drivers, the arrival of spring signals the need for a semi-annual tire changeover. Hopefully, you’ve tackled winter safely and without issue on a quality set of winter tires — and now’s the time to consider what sort of rubber to run on your ride for the warmer portion... Read more
Windshield wipers: When should they be changed? +

May 25 2018, Marie-Andrée Boisvert

Windshield wipers: When should they be changed?

However, it's not just time that’s a key factor in the life of your windshield wipers. Most of us change them when it's already too late. We wait forever until our wipers are useless before changing them. Here are some facts about windshield wipers. Depending on their use, they should last at... Read more
Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership +

May 22 2018, Toyota Canada - Sprint Marketing

Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership

Toyota shared its manufacturing know-how with Héma-Québec’s Public Mothers’ Milk Bank, helping increase the output of donated breast milk to support more premature babies. Learn more about how you can help, at Héma-Québec. Moms around the world are our everyday, unsung superheroes whose power and... Read more
Toyota and Héma-Québec partnership to help premature babies +

May 18 2018, Richard DesRochers

Toyota and Héma-Québec partnership to help premature babies

This provides non-profit organizations that don’t necessarily have resources with access at all times to a centre to help them optimize the quality, productivity and safety of their essential resources. Here's a look at how an unexpected partnership is helping to save the lives of our little... Read more
Toyota and Subaru : Partnering together on the ecological Crosstrek! +

May 11 2018, Marie-Andrée Boisvert

Toyota and Subaru : Partnering together on the ecological Crosstrek!

By partnering with Toyota, Subaru will benefit from the well-known synergetic hybrid system already found on several vehicles, including the Prius Prime. In addition to high-performance fuel economy, it’ll have top-notch speed thanks to its more efficient engine. The 2019 Subaru Crosstrek Hybrid... Read more
Good news for Toyota Canada: $1.4 billion for our plants! +

May 04 2018, Marie-Andrée Boisvert

Good news for Toyota Canada: $1.4 billion for our plants!

This means the creation of 450 new jobs as the result of the investment. In addition to the factories, Toyota also plans to invest another $200 million in additional research and development over the next 10 years. An Announcement with Justin Trudeau Early last month Justin Trudeau made the... Read more
Toyota Canada and its 2018 Dream Car Art Contest +

April 27 2018, Marie-Andrée Boisvert

Toyota Canada and its 2018 Dream Car Art Contest

We relied on the know-how of great artists like children’s books illustrator Geneviève Godbout and Camille Forget, Art Director at DentsuBos (an agency specializing in advertising, brand activation, design, brand identity, etc.) in Montreal. What the contest revealed In addition to showcasing our... Read more
The 2018 Toyota Highlander, the new tool for adventurers! +

April 20 2018, Richard DesRochers

The 2018 Toyota Highlander, the new tool for adventurers!

After a facelift in 2017, the all-new Toyota Highlander is virtually unchanged for 2018 as proof that you don’t change a winning recipe. For those less familiar with the vehicle, this mid-size three-row crossover can accommodate up to eight passengers. Front wheel drive is standard and all-wheel... Read more