News

2019 Toyota RAV4 grows up with more style, new powertrains +

March 28 2018,

2019 Toyota RAV4 grows up with more style, new powertrains

Toyota's best-seller gets some new connectivity features and platform ehnancements, too What is it? The fifth-generation replacement of Toyota’s most popular model in Canada Why does it matter? Did you not see that bit about being Toyota Canada’s largest volume seller? The RAV4 is also credited as one of the vehicles that started the small sport utility craze. Last year, the company sold more than 50,000 RAV4s here, not to mention the 400,000+ Americans scooped up in 2017. So yeah, it matters. Longer (the wheelbase is up 300 millimetres),... Read more

Bring Your Toyota Home +

February 26 2018, Toyota Canada - Sprint Marketing

Bring Your Toyota Home

Don't wait for your Toyota to tell you there's a problem - here are three reasons to bring your Toyota home. 1. Toyota Genuine Motor Oil Toyota Genuine Motor Oil is more than just a lubricant in your engine — it’s specially designed to help keep your engine performing at its best. Specially... Read more
The 4 best international Toyota commercials! +

February 16 2018, Marie-Andrée Boisvert

The 4 best international Toyota commercials!

In terms of innovation, Mazda has gone to great effort to develop commercials that capture the imagination. Sometimes, we’re even treated to short films worthy of the biggest Hollywood studios. Also note that each Mazda division has its own specific characteristics and creates unique concepts to... Read more
2018 Toyota Camry XSE +

February 14 2018, Peter Bleakney - Driving.ca - Sprint Marketing

2018 Toyota Camry XSE

Just like the stereotypical dowdy-cum-sultry librarian, the 2018 Toyota Camry has tossed its horn-rimmed classes, let down its hair and donned a come-hither frock. She might want to sue her plastic surgeon, though, for operating while under the influence of … acid? Nonetheless, the perennially... Read more
Discover the new Toyota i-Tril concept +

February 09 2018, Marie-Andrée Boisvert

Discover the new Toyota i-Tril concept

For many, the month of February is synonymous with cold, an intense winter, and even travel to the south to warm up. For others like car enthusiasts, it's synonymous with the Toronto Auto Show which, this year, runs from February 16 to 25. To make the most of this event, Toyota is launching its... Read more
Fernando Alonso in the Toyota Gazoo team for 2018-2019 +

February 02 2018, Marie-Andrée Boisvert

Fernando Alonso in the Toyota Gazoo team for 2018-2019

The manager of the Toyota team is none other than four-time world champion Tommi Mäkinen. For those who don’t follow F1, Fernando Alonso Diaz is a Formula 1 driver from Spain and is still considered one of the greatest drivers in Formula 1 history. As a member of the Toyota Gazoo Racing Team,... Read more
2019 Toyota Avalon is legitimately sexy inside and out +

January 22 2018, David Booth - Driving - Sprint Marketing

2019 Toyota Avalon is legitimately sexy inside and out

The newest Avalon makes a good case for a rebirth in large sedans. What is it? A decidedly more aggressive looking remake of Toyota's’s terminally somnolent Avalon. Why does it matter? Truth be told, it may not matter all that much. Sedans, as we are constantly told, on their death bed and none... Read more
The new 2018 Toyota Prius Prime, a grateful nod to the future! +

January 19 2018, Richard DesRochers

The new 2018 Toyota Prius Prime, a grateful nod to the future!

At the launch of the Prius in Quebec in 2017, Toyota made a commitment to launch the Prius across the country if the results for the launch of the Prius were positive. After a resounding success here in Quebec, more than 700 units have been sold in less than 7 months. 1,000 kilometers of autonomy... Read more
The Hatchback: As Canadian as ketchup chips +

January 08 2018, Toyota Canada - Sprint Marketing

The Hatchback: As Canadian as ketchup chips

If you have been on a road trip recently, you probably shared the highway with a few hatchbacks. These sporty rides come with a rear door or section that swings up, providing a wide opening into a spacious storage area — perfect for hauling the firewood, the cooler, and even a stash of Nanaimo... Read more
Toyota Convenience and Comfort Technologies +

January 05 2018, Marie-Andrée Boisvert

Toyota Convenience and Comfort Technologies

In addition to safety, which is at the heart of every Toyota vehicle, the manufacturer places considerable emphasis on convenience and comfort technologies so that each ride reflects the best driving experience for the driver and the best possible experience for passengers. Technological... Read more