News

Which 2019 RAV4 is Right For You? +

September 10 2018, Toyota Canada - Sprint Marketing

Which 2019 RAV4 is Right For You?

After introducing the all-new 2019 RAV4 at the 2018 New York Autoshow, we’re gearing up for the launch of the newest version of one of our most popular compact sport utility vehicles. With sharper styling, a more robust performance and smart features, the 2019 RAV4 will offer an unmatched driving experience. Available in three trim levels, there’s a 2019 RAV4 that fits every lifestyle. Looking to learn more about the 2019 RAV4? Read on to find out which trim makes the most sense for you! For the Weekend Wanderer: 2019 RAV4 Limited The 2019... Read more

Explore the 2018 Toyota Camry +

August 07 2018, Toyota Canada - Sprint Marketing

Explore the 2018 Toyota Camry

Great power and great efficiency come together in the 2018 Toyota Camry. A car that won’t break the bank, but is sure to thrill – the Camry is the perfect vehicle for the driver who wants it all. Check out the video below for a comprehensive look. Camry Exterior and Interior Welcome to the... Read more
Get to Know the 2018 Toyota Tundra +

August 06 2018, Toyota Canada - Sprint Marketing

Get to Know the 2018 Toyota Tundra

So, you’re shopping for a new full-size pick-up truck. Let’s assume that – like most new vehicle shoppers – you want a reliable, long-lasting truck that offers a great combination of power and efficiency. But that’s not quite enough, is it? You also need something that just fits – you, your life,... Read more
Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation +

July 23 2018, Toyota Canada - Sprint Marketing

Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation

Silicon Valley-based venture capital firm Toyota AI Venturesunveiled a global “call for innovation” today in partnership with the Toyota Research Institute (TRI). Designed to spur entrepreneurial innovation by identifying key technology gaps, the initiative uses a call-and-response approach to... Read more
Toyota AI Venture, one of Toyota's innovation secrets! +

July 20 2018, Richard DesRochers

Toyota AI Venture, one of Toyota's innovation secrets!

Toyota AI (Artificial Intelligence) Ventures is located in Silicon Valley, the southern part of the San Francisco Bay Area in California. This capitalization subsidiary invests in entrepreneurs around the world who share Toyota's vision to improve people’s quality of life through technology and... Read more
Toyota Highlander Hybrid: Drive to the rhythm of nature! +

July 13 2018, Marie-Andrée Boisvert

Toyota Highlander Hybrid: Drive to the rhythm of nature!

With 7 or 8 available seats in the Toyota Highlander Hybrid, its independent three-zone automatic control and reclining seats, you are assured of a comfortable trip. Some known and less known innovations In terms of technology, the Toyota Highlander Hybrid provides you truly incredible insights... Read more
Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip +

July 09 2018, Toyota Canada - Sprint Marketing

Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip

We know that sometimes the best part of any journey is just getting there, which is why equipping yourself with the perfect accessories is essential when you’re planning a summer road trip. We’ve developed a list of the top ten you’ll need to kickstart your vacation and make sure you (and your... Read more
The 2019 Toyota CH-R or how to enjoy your new car! +

July 06 2018, Marie-Andrée Boisvert

The 2019 Toyota CH-R or how to enjoy your new car!

The design of the 2019 Toyota CH-R is equally breathtaking with its rather muscular lines. The car is practical, with a Toyota personality. The automaker’s vision was to rethink the car in the light of its undisputed rivals, the 2019 Toyota Corolla hatchback and theToyota Rav4. 2019 Toyota C-HR... Read more
The all-new 2019 Toyota Tacoma TRD Pro, a big step ahead of its competitors! +

June 29 2018, Richard DesRochers

The all-new 2019 Toyota Tacoma TRD Pro, a big step ahead of its competitors!

The trio of Toyota vans were updated for 2019. The changes are minor, but they keep the vehicles ahead of their competitors. What is most noticeable is the new outdoor air intake to prevent dust and dirt in the filters. While it’s an optional air intake, it’s a rare feature, now on the all-new... Read more
The Toyota Supra, a legend returns! +

June 22 2018, Richard DesRochers

The Toyota Supra, a legend returns!

Better yet, Toyota recently unveiled the dynamic racing car prototype on Thursday night in the Toyota Injector's room at Daytona International Speedway. The Toyota Supra will debut at the opening of the Xfinity season next February. The Supra will be touring starting with the 2019 model year, for... Read more