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Explore the 2018 Toyota Camry +

August 07 2018, Toyota Canada - Sprint Marketing

Explore the 2018 Toyota Camry

Great power and great efficiency come together in the 2018 Toyota Camry. A car that won’t break the bank, but is sure to thrill – the Camry is the perfect vehicle for the driver who wants it all. Check out the video below for a comprehensive look. Camry Exterior and Interior Welcome to the all-new 2018 Toyota Camry. With LED headlamps, an extended wheelbase, a wider stance and a lowered centre of gravity, the beautifully transformed exterior styling is sure to turn heads. On the inside, an available eye-catching leather red interior and... Read more

Get to Know the 2018 Toyota Tundra +

August 06 2018, Toyota Canada - Sprint Marketing

Get to Know the 2018 Toyota Tundra

So, you’re shopping for a new full-size pick-up truck. Let’s assume that – like most new vehicle shoppers – you want a reliable, long-lasting truck that offers a great combination of power and efficiency. But that’s not quite enough, is it? You also need something that just fits – you, your life,... Read more
Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation +

July 23 2018, Toyota Canada - Sprint Marketing

Toyota AI Ventures Launches Call for Innovation to Fund Robotics Startups Focused on Mobile Manipulation

Silicon Valley-based venture capital firm Toyota AI Venturesunveiled a global “call for innovation” today in partnership with the Toyota Research Institute (TRI). Designed to spur entrepreneurial innovation by identifying key technology gaps, the initiative uses a call-and-response approach to... Read more
Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip +

July 09 2018, Toyota Canada - Sprint Marketing

Road-Trip Essentials: Top Ten Accessories and Must-Haves for the Perfect Summer Road Trip

We know that sometimes the best part of any journey is just getting there, which is why equipping yourself with the perfect accessories is essential when you’re planning a summer road trip. We’ve developed a list of the top ten you’ll need to kickstart your vacation and make sure you (and your... Read more
The Toyota Supra, a legend returns! +

June 22 2018, Richard DesRochers

The Toyota Supra, a legend returns!

Better yet, Toyota recently unveiled the dynamic racing car prototype on Thursday night in the Toyota Injector's room at Daytona International Speedway. The Toyota Supra will debut at the opening of the Xfinity season next February. The Supra will be touring starting with the 2019 model year, for... Read more
Toyota confirms this 986-hp supercar is heading for production +

June 20 2018, Autonet (Frédéric Mercier)- Driving (Nicholas Maronese)- Sprint Marketing

Toyota confirms this 986-hp supercar is heading for production

Gazoo Racing partnership points to more future sports car offerings, including new more-hardcore Supra Toyota this weekend confirmed its new 986-horsepower Gazoo Racing (GR) Super Sport Concept is already in development to enter production, and in fact is just the first of several sports cars the... Read more
The Thrill of Toyota: the GR Super Sport Concept at the Le Mans 24 Hours! +

June 15 2018, Richard DesRochers

The Thrill of Toyota: the GR Super Sport Concept at the Le Mans 24 Hours!

The GR Super Sport Concept is a new-generation hybrid car that specifically uses improved hybrid electric technology thanks to Toyota's participation in the FIA ​​World Endurance Championship. Engineers at work Toyota has begun developing a new super sports car, utilizing state-of-the-art hybrid... Read more
All Season vs Summer Tires +

June 11 2018, Toyota Canada - Sprint Marketing

All Season vs Summer Tires

For thousands of Canadian drivers, the arrival of spring signals the need for a semi-annual tire changeover. Hopefully, you’ve tackled winter safely and without issue on a quality set of winter tires — and now’s the time to consider what sort of rubber to run on your ride for the warmer portion... Read more
Windshield wipers: When should they be changed? +

May 25 2018, Marie-Andrée Boisvert

Windshield wipers: When should they be changed?

However, it's not just time that’s a key factor in the life of your windshield wipers. Most of us change them when it's already too late. We wait forever until our wipers are useless before changing them. Here are some facts about windshield wipers. Depending on their use, they should last at... Read more
Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership +

May 22 2018, Toyota Canada - Sprint Marketing

Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership

Toyota shared its manufacturing know-how with Héma-Québec’s Public Mothers’ Milk Bank, helping increase the output of donated breast milk to support more premature babies. Learn more about how you can help, at Héma-Québec. Moms around the world are our everyday, unsung superheroes whose power and... Read more