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All Season vs Summer Tires +

June 11 2018, Toyota Canada - Sprint Marketing

All Season vs Summer Tires

For thousands of Canadian drivers, the arrival of spring signals the need for a semi-annual tire changeover. Hopefully, you’ve tackled winter safely and without issue on a quality set of winter tires — and now’s the time to consider what sort of rubber to run on your ride for the warmer portion of the year. That decision can be complicated. First, Canada’s unique and often-severe climate means drivers in much of the country face a vast array of weather and road conditions between each season. Our severe winters also mean that many... Read more

Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership +

May 22 2018, Toyota Canada - Sprint Marketing

Helping Save the Lives of Québec’s Tiniest Citizens Through a Very Unlikely Partnership

Toyota shared its manufacturing know-how with Héma-Québec’s Public Mothers’ Milk Bank, helping increase the output of donated breast milk to support more premature babies. Learn more about how you can help, at Héma-Québec. Moms around the world are our everyday, unsung superheroes whose power and... Read more
The 2018 Toyota Highlander, the new tool for adventurers! +

April 20 2018, Richard DesRochers

The 2018 Toyota Highlander, the new tool for adventurers!

After a facelift in 2017, the all-new Toyota Highlander is virtually unchanged for 2018 as proof that you don’t change a winning recipe. For those less familiar with the vehicle, this mid-size three-row crossover can accommodate up to eight passengers. Front wheel drive is standard and all-wheel... Read more
The all-new 2019 Corolla Hatchback +

April 13 2018, Marie-Andrée Boisvert

The all-new 2019 Corolla Hatchback

It provides more power than its sister model, the Corolla IM, and responds very well on winding roads. A Corolla with spicy hot lines, equipped with a four-cylinder 2.0-litre engine with168 hp is 31 horses more than the IM. The best part is that it also comes with the full gamut of Toyota safety.... Read more
BleuBlancRouge videos for the Toyota Dealers Association of Quebec +

April 06 2018, Richard DesRochers

BleuBlancRouge videos for the Toyota Dealers Association of Quebec

A nod to an old concept that projects us into the future to envision the overall quality and intelligence of our purchase. Note that with the many excellence awards Toyota has garnered over the past year, the manufacturer could almost put a patent on its vehicles’ reliability. Better yet, Toyota... Read more
Toyota, its U2 urban utility concept vehicle: have you heard about it? +

March 30 2018, Marie-Andrée Boisvert

Toyota, its U2 urban utility concept vehicle: have you heard about it?

A vehicle for young urban drivers with an active, adventure-driven lifestyle The Toyota U2 (pronounced U-square) has a square appearance, hence its name, but has very sturdy features. With the Toyota U2 the idea was to redefine the notion of utility with a revised version with different features... Read more
2019 Toyota RAV4 grows up with more style, new powertrains +

March 28 2018,

2019 Toyota RAV4 grows up with more style, new powertrains

Toyota's best-seller gets some new connectivity features and platform ehnancements, too What is it? The fifth-generation replacement of Toyota’s most popular model in Canada Why does it matter? Did you not see that bit about being Toyota Canada’s largest volume seller? The RAV4 is also credited... Read more
Toyota, an evolution reflecting social change +

March 23 2018, Richard DesRochers

Toyota, an evolution reflecting social change

After the famous F1 movement to abandon the tradition of Grid girls considered outdated by fleet owners, car manufacturers’ turn to refrain from using the services of hostesses during new vehicle presentations in car shows. At the last Geneva Motor Show, instead of using hostesses, Toyota and... Read more
The most beautiful Toyota TV commercials +

March 16 2018, Marie-Andrée Boisvert

The most beautiful Toyota TV commercials

These guiding principles are endowed with a vision and a philosophy of sustainable development and respect for all cultures of the world. For proof, here is our most beautiful Toyota heritage in terms of advertising. 1998 Toyota Tercel with Denis Bouchard Toyota Tercel with Marie-Soleil Tougas... Read more
The secret of Toyota's reliability in its guiding principles +

March 09 2018, Marie-Andrée Boisvert

The secret of Toyota's reliability in its guiding principles

Reliability so great that advertisers have made it a trademark with ads about Toyota’s legendary reliability. Ads produced in Quebec with actors such as Richard, our favourite mechanic/tow truck driver. However, the quality of Toyota's products isn’t just by chance; it’s the fruit of its vision... Read more